I love how Marithe + Francois Girbaud is being fashionably ecological though their WATTWASH jeans. They started the Stonewashed jeans 40 years ago and now they've innovated and created this treatment. Imagine how much water the fashion industry can save through this laser treatment. Bleaching and acid treatments usually uses 170 liters of water. With this new innovation, Girbaud only uses 5 liters of water! I love their effort to save the environment.
Seriously, I can't rave enough. I mean, adding age and life to jeans by LASER? Who would've thought? Kudos to Marithe + Francois Girbaud.