Be Stupid.

I'm diggin' Diesel's Be Stupid campaign a lot lot. It's incredibly different and it catches your attention right away. I think we need more creative and simpler minds. People tend to over think when it comes to ads that they miss it, the big idea.

I picked out some of the ones I liked:

I also find it so cool that my favorite photographer Nirrimi, contributed to this ad campaign. Check out some of her shots here.